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About Me
I'm Kelby McNally, founder of KC Content Specialists.
I help businesses create content that earns attention, builds trust and grows communities.
From strategy and planning through to filming, editing and social media management, I work as an extension of your team to create content that's authentic, engaging and built around your brand - not the latest trend.
After more than 15 years in editorial, including as Content Director at OK! Magazine, I learnt one thing:
Good content isn't about shouting the loudest.
It's about telling the right story.
Today I use that editorial mindset to help businesses uncover what makes them interesting - and turn it into content people genuinely want to watch.
I've worked with 20+ brands across health, fitness, wellbeing, lifestyle and corporate sectors, creating thousands of pieces of content - from social-first videos and photography to event filming, copywriting and content strategy.
Whether you need ongoing content, a campaign, event coverage or a complete social media strategy, I'll help you create work that doesn't just look good - it delivers results.
Services
Content Strategy
Content without a plan is just noise.
Together, we'll uncover what makes your business worth talking about and build a content strategy
that feels authentic, consistent and aligned with your goals.
Video Production
From behind-the-scenes storytelling and event coverage to practitioner interviews and campaign shoots,
I create video content designed to stop people scrolling.
Social Media Management
Social media isn't about posting every day.
It's about consistently showing people why they should choose you.
I'll take care of the planning, publishing and day-to-day management so you can focus on running your business.
Copywriting
The right words make people stop, listen and take action.
From website copy and newsletters to captions and campaigns, I'll help you find the voice that fits your brand.
Creative Consultancy
Sometimes you don't need someone to make more content.
You need someone to help you figure out what to create in the first place.
I'll work with you to shape ideas, refine your messaging and build a content approach that supports your long-term goals.
